MHD Appoints FlipScript to be the yearly social agency for Champagne Brands Moet & Chandon and Veuve Clicquot
After an intensive pitch process, Moet Hennessy Diageo (Shanghai) Co., Ltd. (MHD China), has appointed FlipScript to be the yearly social agency of both Moet & Chandon and Veuve Clicquot (VCP) Champagne, a collaboration which will begin on the 1st of April.
As internationally acclaimed champagne brands, Moet & Chandon and Veuve Clicquot are both already considerably well known in the Chinese market. As more Chinese strive to live a premium lifestyle, champagne is becoming an increasingly important part of social activities, with more Chinese consumers than ever before.
FlipScript will use its extensive consumer insights, effective communication strategies and strong execution skills to provide comprehensive social media marketing services for the brand. It will also use the resources of its mother company, ASAP+, to effectively manage the brand across various digital channels.
MHD China is a joint venture formed between the global luxury groups Moet Hennessy Louis Vuitton (LVMH) and the internationally famous liquor group, Diageo. The group is principally engaged in further developing the Chinese international fine wine and liquors markets.