How do you specialize a beloved global brand for local audience?

THE CHALLENGE

With seasonal launches of Frappuccino flavors it was our task to raise awareness of new market offerings, test the market engagement for new tech and to also drive traffic to e-commerce channels.

THE ASAP+ DIFFERENCE

With the implementation of AR and gamification we brought differentiated digital experiences to Starbuck’s users. Our difference is that we took what people love the most about Starbucks Frappuccino: uniqueness of the brand personality and gave their unique consumers something to express themselves with, the physical manifestation of creativity through digital tech.

MATCHA & BLACK TEA FRAPPUCCINO AI CAMPAIGN

Given the implementation of augmented reality continues to grow across platforms such as QQ, Alipay and TMall; ASAP+ developed an H5 page that featured an augmented reality experience within the brand’s TMall store. The purpose of the AR campaign was to promote the brand’s Social TMall and deliver a unique shopping experience for consumers beyond online retail channels.

COOKIE MOCHA SEASONAL CAMPAIGN

During the 2017 Christmas Holiday ASAP+ created a campaign for Starbucks Frappuccino to launch their seasonal product, the Holiday Cookie Mocha Frappuccino. It was our task to create a meaningful and engaging activity and to drive traffic to Starbucks’ ecommerce channels. ASAP+ developed an H5 page that featured a double screen experience within the brand’s JD.com store that the user could experience with a friend. The purpose of the campaign was to enhance the Frappuccino brand awareness and deliver a unique experience for consumers.

THE RESULTS

SOLD OUT

Match & Black Tea Frappuccino after one week of KOL communications launch

600,000

Social amplification reach for Cookie Mocha H5 game