FlipScript was founded in 2007 and became a key driver in the early development of the digital marketing industry in China. Having got its start working with clients like TMALL, Starbucks and New Balance, FlipScript has grown into a comprehensive digital creative agency that services a wide variety of multinational clients and their respective digital ecosystems for the Chinese market and beyond. By moving away from the traditional campaign-based agency model and focusing on comprehensive digital ecosystem development projects for partners like Tourism Australia and Value Retail, FlipScript has grown into the strategic and digital drivers of multinationals' operations in China. By putting digital first, FlipScript can keep production in-house and service clients in a wide variety of capabilities, from brand strategy and market entry to digital platformdevelopment, campaignconcepting and execution, full service creative and data analytics.