How do you specialize a beloved global brand for a local audience?

THE CHALLENGE

With seasonal launches of Frappuccino flavors, it was our task to raise awareness of new market offerings, test market engagement for new tech and drive traffic to e-commerce channels.

THE ASAP+ DIFFERENCE

With the implementation of AR and gamification, we brought differentiated digital experiences to Starbucks’ users. We took the unique brand personality that people love, and gave their customers something unique to express themselves with: the physical manifestation of creativity through digital tech.

COOKIE MOCHA SEASONAL CAMPAIGN

During the 2017 Christmas holiday ASAP+ created a campaign for Starbucks Frappuccino to launch their seasonal product: The Holiday Cookie Mocha Frappuccino. It was our task to create a meaningful and engaging activity, and to drive traffic to Starbucks’ ecommerce channels. ASAP+ developed an H5 page that featuring a double screen experience within the brand’s JD.com store that the user could experience with a friend. The purpose of the campaign was to enhance the Frappuccino brand awareness and deliver a unique experience for consumers.

THE RESULTS

  • 439,880

    Social amplification reach for the Cookie Mocha H5 game.
  • 22%

    H5 interaction rate among Starbucks fans and account followers.